What is SEO or Search Engine Optimization?

SEO is the cutting edge technology used by online businesses for maximum brand exposure.

Every online business opting for SEO derives the following benefits.

  • More visibility in search engines
  • More customers visiting their Website&
  • More sales and profits as compared to other online businesses

  • Why should you choose SEO as a career?

    SEO is a highly rewarding new generation career with immense growth potential. Why? Internet is a booming market and no company can ignore it as a sales medium. A growing number of businesses worldwide are creating their websites or setting shops online. They need to win new global customers everyday. These businesses need technology like SEO to drive sales and profits. Consequently demand for skilled SEO personnel is growing exponentially. To drive sales and profits on a consistent basis, every online business would need SEO technology. Within the next live years, SEO experts will have the greatest demand accross the world. Job prospects are high since every company today is looking for trained professionals to cut down their in house training cost.SEO is not a rocket science does not require any hi fi technical knowledge. All you need to have good English Written Skills and Exceptional Internet Research capabilities.

    With our SEO Training you can start working with Global Clients sitting at your home.

     First you have to be familiar with general SEO terms before diving into the real pool

    SEO or search engine optimization is a very refined technology that one has to learn before venturing to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best.

    There are also softwares that walk you step by step if you know little to nothing about SEO. For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don't want to hire an expensive firm, this might be a viable option.


    How do you do SEO?

    SEO or search engine optimization is a very refined technology that one has to learn before Web Development King to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best.

    There are also software that walk you step by step if you know little to nothing about SEO.Web Development King For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don't want to hire an expensive firm, this might be a viable option.

    How do you increase traffic to your website for free?



    Increasing Web Traffic You may have heard about the Blog and Ping technique that some of the Web Development King are proclaiming will skyrocket your traffic into the stratosphere. It might be that you have heard the saying 'Tag and Ping' and wonder what is it. The buzz words on the internet at the moment are Blogging and Pinging and according to the internet Web Development King we should all be looking at these as the must have system to be attracting visitors to our site and consequentially making revenue. 

    A ping is a straightforward technique to alert the diverse search engines to allow them to know that your blog is upgraded. Second, the Word press tricks book gives you the knowledge to make your blog more search engine friendly as well as providing a list of blog directories that are automatically notified every time you make an entry. Put in its most simplistic terms a Blog is an online discussion web site that allows both you the web owner and your visitors to voice their opinion on a specific subject. It's Web Development King also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.

    Ad Sense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. You only need to blog and ping a maximum of 10 pages from your site. Web Development King It would have been logical for Yahoo to have set it up so that you had to look at My Yahoo once in a while to notice the blog that you posted, but that was not the case.
     Web Development King If you have a new website that you are waiting to have indexed then you may trust the following steps to have your website indexed by Google/MSN within a week or two. You probably know Web Development King  that if your website does not show up in the search engines you are unlikely to get a ton of traffic, and if you have a website you want traffic.

    When you understand a little about how blog software works you get a better understanding about why search engines love blogs. Because search engines love changing content, they Web Development King are ever ready to visit a site when it is updated. If this helps to understand, than here it is: The blog will generate an RSS feed that you can use to syndicate in various places such as Yahoo 360, Google Sitemap, Microsoft Live/MSN spaces, etc. Most significant directories of blogging, like the Technorati, make use of tags to get information out to its target market. These contemporary marketing methods is one of those easy, yet comparatively unknown marketing techniques that proficient online professionals have been experimenting with and using but have kept quiet for a long time. Answer Google, right now. Look to Yahoo and MSN Search here shortly to grab more of the action. Search Engine traffic is your best source of free traffic. In order to get that traffic, you need to be found by their spiders and have good optimized page content to rank well in the search results -- otherwise known as SERPS. Web Development King Ranking well is based largely on inbound links to your website.

    Establishing those links will take time -- and you should always be in pursuit of them. The more links you have, the more you get crawled and also your site popularity goes up. Links can be exchanged (with similar relevant sites like your own) or they can be bartered or sometimes even bought pretty cheap. Do not go for banner ads, text links are more valuable in the search engine's eyes for the anchor text which should contain keywords that you want to be found for. This is known as "anchor text" and is 'the' number one ranking factor in search today. Avoid linking schemes such as free-for-all, link farms, or any other type of plan to artificially inflate your inbound links. This is spam -- plain and simple, and you will get penalized for it if caught. To learn more about search engine optimization and marketing, look to some sites that I highly recommend: Search Engine Watch Search Engine Watch Forums WebProWorld Forums Band of Gonzos Forums The articles at Search Engine Watch are highly regarded in the SEO industry on a variety of issues.
    The Web Development King, is probably the most experienced in the industry. The forums surrounding it and the others have some of the best advice that you can find on this subject and just reading will give you a better understanding on what all is involved. Answer Have links on as many sites that could even be remotely associated with whatever product you're marketing.

    Basics Of Search Engine Optimization

    Google is the leading search engine and most of traffic to majority of websites comes from Google searches. Though there are other search engine, most of SEO strategies are implemented to keep up with the latest updates from Google. However, most of search engines work in a similar fashion with slight variations. We need to know the basics of search engine optimization to get the expected results from any SEO plan. The knowledge of the basics of search engine optimization will help you discuss with confidence, plans with your hired SEO agency.

    SEO ranking factors are classified into four major groups:-

    Blocking

    Violations

    On the page ranking factors

    Off the page ranking factors

    Search engine rankings are not guaranteed via any one SEO factor; we need to blend many authentic practices to get the results we require.

    • Blocking

    Blocking is ranking signal. Searchers now have the ability to block certain results from their everyday search results. How many visitors blocked that site from their search  results can have a negative impact on a website’s search rankings. Every page of website should be optimized in accordance with a popular search phrase. Normally 2 to 3 keywords are highlighted in a particular search phrase.

    • Violations

    Guidelines set out by all the major search engines shuld be followed with great care in your SEO efforts. Support is provided by search engines to make the SEO efforts better as well as ethical. Only quality SEO helps in improvement of your website’s  listings. If you follow restricted or unethical SEO activities, your site’s page ranking may be penalized or, even worse your site may be banned from search results entirely.

    • On Page Ranking Factors

    These search ranking factors are completely under the control of publisher. It is you who decide the quality and type of content to be published. You may support the content with quality HTML markup that helps the search engines to determine your sites relevancy in search results.

    • Off Page Ranking Factors

    These ranking factors are not under the direct control of publisher. These are put into use by search engines because relevancy is not alone provided by the publisher; links from other websites back to your websites content is the most common form of off page ranking factor.

    Many signals are required for the estimation of best the website pages for any particular search. There are many tricks to do SEO; however, without knowledge of the basics, drawing out effective SEO plan is almost impossible:

    Step 1 Choosing The Right Keywords

    The first and most important step is choosing the right keywords with relevancy to website. It is better to be focused and specific regarding particular set of keywords for promoting particular services or products. Using generic keywords is not considered to be the best approach.

    Step 2 Your URL And Title Tag

    The two factors that are most determining in Google ranking are title tags and domain names. In general, keywords that are used in domain name appear unprofessional; and these cannot be changed because these have already been registered. So, alternative tactic used in this case is to add more keywords into the pages names.

    Similarly title tags holds equivalent importance to domain names. Use of keywords in title tag helps to improve ranking in search engines like Google and Yahoo etc. It is considered better to place keywords in  title tags.

    Step 3 H1 tags and keywords density

    Style sheets have caused depreciation in usage of title tags these days. It is dictated by Google ranking algorithm that if H1 tags are used then the rest of the content on the page is not as important as the text written in between the tag H1. Sprinkling keywords throughout the page helps improve  the keyword density of your page.

    Step 4 links, links and more links

    It is considered to be the most difficult part of Google SEO. The principal is simple – more back links means better page ranking. Consider each back link to your site as a vote of confidence in your content.


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